Privacy Policy

This Privacy Policy describes how Tapville Tech, LLC (“Eyes Up Hospitality,” “we,” “us,” or “our”) handles personal information collected through our website, software platform, and related services (together, the “Services”).

It applies to information we collect online, in email and other electronic communications, and through your use of the Services. It does not apply to information handled by third parties we do not control, including third-party websites, payment processors, or integrations that maintain their own privacy practices.

Depending on how you use the Services, we may collect the following categories of information:

• Names and email addresses
• Login and account information
• Business and restaurant information
• Payment and transaction information (see Third-Party Services and Payment Processors below)
• Website usage information
• Browser, device, IP address, and approximate location data
• Communications and customer-support information
• Meta Pixel data
• Cookie, analytics, and advertising data
• Other information you voluntarily provide
• Additional information introduced through future features or integrations

We do not intend to directly store complete payment-card information. Payment details you provide are generally collected and processed by third-party payment processors.

We may obtain personal information from the following sources:

• Directly from you when you register, contact us, or use the Services
• Automatically through your device and browser as you interact with the Services
• From cookies, analytics providers, and advertising technologies such as the Meta Pixel
• From third-party services and integrations you choose to connect
• From service providers who help us operate and improve the Services

We may use personal information to:

• Provide, operate, maintain, and improve the Services
• Create and manage accounts and authenticate users
• Process transactions through our payment processors
• Respond to inquiries and provide customer support
• Send administrative, transactional, and, where permitted, marketing communications
• Measure and understand how the Services are used
• Personalize content and, subject to applicable law, advertising
• Protect the security and integrity of the Services and prevent fraud
• Comply with legal obligations and enforce our terms

We and our providers may use cookies, pixels, software development kits, and similar technologies to operate the Services, remember your preferences, measure performance, and support analytics and advertising.

The Meta Pixel and similar technologies may collect information about your activity on our website and may be used for analytics, advertising, attribution, or audience measurement, subject to applicable law and our consent controls. Where required, we will seek your consent before using non-essential technologies.

You can typically manage cookies through your browser settings and may have additional choices through the controls described in the U.S. State Privacy Rights section below.

We may disclose personal information:

• To service providers and vendors who perform services on our behalf
• To payment processors to complete transactions
• To third-party services and integrations you connect at your direction
• To advertising and analytics partners, subject to applicable law and your choices
• In connection with a merger, acquisition, financing, or sale of assets
• To comply with legal obligations, respond to lawful requests, or protect rights and safety

Certain U.S. state laws define terms such as “sale,” “sharing,” and “targeted advertising” broadly. Depending on how those definitions apply to technologies like the Meta Pixel and other advertising tools, some of our data practices may be considered a sale, sharing, or use for targeted advertising under applicable law.

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (the “CCPA/CPRA”), a “sale” means disclosing personal information to a third party for monetary or other valuable consideration, and “sharing” means disclosing personal information to a third party for cross-context behavioral advertising, whether or not for consideration. The use of certain advertising and analytics technologies may fall within these definitions even where no money changes hands.

Tapville Tech, LLC is still evaluating how these definitions apply to its practices and does not make a blanket claim that it never sells or shares personal information. Where a state law grants you the right to opt out of the sale or sharing of your personal information or its use for targeted advertising, you may exercise that right using the methods described in How to Exercise Privacy Rights.

Opt-out preference signals. Where required by applicable law, we honor browser-based privacy preference signals, such as the Global Privacy Control (GPC), and treat a recognized signal as a request to opt out of the sale or sharing of personal information for the browser or device from which it is sent. Because such a signal is generally tied to a specific browser or device rather than to you personally, it may not extend to other browsers, devices, or to your account unless you are logged in and applicable law requires otherwise.

California law defines certain categories of information as “sensitive personal information,” including precise geolocation; government identifiers; financial account credentials; racial or ethnic origin; religious beliefs; health information; and the contents of certain communications.

Tapville Tech LLC does not intentionally collect sensitive personal information for the purpose of inferring characteristics about you, and does not use or disclose sensitive personal information for purposes that, under the CCPA/CPRA, would give rise to a right to limit its use and disclosure. Payment credentials you provide are generally collected and processed by third-party payment processors, as described in Third-Party Services and Payment Processors.

If our practices change and we begin using sensitive personal information for purposes that trigger the right to limit under applicable law, we will update this Privacy Policy and provide a method for California residents to exercise that right.

The Services may rely on third-party providers, including payment processors and integrations you choose to connect. When you submit payment information, it is generally provided to and processed by a third-party payment processor under its own terms and privacy practices.

We are not responsible for the privacy practices of third parties. We encourage you to review the privacy notices of any third-party services you use in connection with the Services.

We retain personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee the absolute security of your information.

Some U.S. states provide their residents with privacy rights. The rights available to you depend on the state in which you reside, whether the applicable law covers Tapville Tech, LLC, and any exceptions that apply. Not every state provides the same rights.

Where applicable, these rights may include:

• Accessing or knowing what personal information is collected
• Correcting inaccurate personal information
• Deleting personal information
• Obtaining a portable copy of personal information
• Opting out of qualifying sales of personal information
• Opting out of sharing or targeted advertising
• Limiting certain uses of sensitive personal information
• Opting out of qualifying profiling
• Appealing a denied request
• Exercising these rights without unlawful discrimination

The availability of each right, and whether an exception applies, is determined by the specific law that governs your state and situation.

If you are a California resident and the CCPA/CPRA applies to Tapville Tech, LLC, you have the following rights, subject to certain exceptions:

• Right to Know. To know the categories and specific pieces of personal information we have collected, the categories of sources, the business or commercial purposes for collecting it, and the categories of third parties to whom we disclose it.
• Right to Access. To request a copy of the specific pieces of personal information we have collected about you.
• Right to Correct. To request that we correct inaccurate personal information we maintain about you.
• Right to Delete. To request that we delete personal information we have collected from you.
• Right to Data Portability. To receive your personal information in a portable and, where feasible, readily usable format.
• Right to Opt Out of Sale or Sharing. To opt out of the sale or sharing of your personal information, including sharing for cross-context behavioral advertising, to the extent those activities apply. See Sale, Sharing, and Targeted Advertising.
• Right to Limit Use of Sensitive Personal Information. Where a business uses sensitive personal information for purposes beyond those permitted by law, to direct it to limit that use. See Sensitive Personal Information for our current practices.
• Right to Non-Discrimination. To not receive discriminatory treatment for exercising your privacy rights.
• Right to Use an Authorized Agent. To designate an authorized agent to submit requests on your behalf, as described in Authorized Agents and Identity Verification.

California residents can submit a Right to Know, Access, Correct, Delete, Portability, Opt-Out, or Limit request, or an authorized-agent request, through our Data Rights Request page, or by using the other methods described in How to Exercise Privacy Rights below. We will not discriminate against you for exercising any of these rights.

The primary way to submit a privacy request is through our Data Rights Request page.

We will respond within the timeframes required by applicable law. We may need to verify your identity before processing your request, and, for requests submitted by an authorized agent, we may require proof of the agent’s authorization.

Where permitted by law, you may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof of authorization and may still ask you to verify your identity directly.

To protect your information, we take reasonable steps to verify the identity of the person making a request before we act on it.

If we decline to take action on your request and the applicable law provides a right to appeal, you may appeal by completing the form on the Contact Us page. We will respond to your appeal within the timeframe required by applicable law.

The Services are intended for business use and are not directed to children. We do not knowingly collect personal information from children under the minimum age of 18. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

The Services are operated in the United States and intended for users located there. If you access the Services from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States, where data-protection laws may differ from those in your location.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Material changes will be communicated as required by applicable law. Your continued use of the Services after an update means you accept the revised policy.